Guy Kawasaki, at a Entrepreneurial Thought Leaders Lecture Series at Stamford, shares insights on why start-up businesses should tell a story and plant many seeds. I believe that any company (not just start-ups) interested in getting their
Jens Martin Skibsted and Rasmus Bech Hansen claims, at Fast Co. Design, that 3 of the 4Ps of Marketing (Pricing, Promotion and Place or Distribution) are dead. It's now a 1P Marketing world where everything should revolve around the Product.
Derek Sivers, whom I have had the pleasure to meet recently, shares in a short TED snippet advice on
My decision to buy a new 13" MacBook Air (2010) was quite an arduous one. I went through rounds of intensive research before I decided to take the plunge.
Just check out the size of that stack of Expandable Sketchbooks I have been packing!
Literally.
In the last few weeks, we have been having a number of online sales for The Spaces for Ideas Expandable Sketchbook.
I have always maintained that Design and Marketing go hand in hand. Any designer looking to become more business savvy can get quite far if he or she starts with some marketing knowledge. Mike Funk writes:
Marketing is a framework for the organized delivery
Many of us have been taught in design school to be very user focused when seeking design solutions. However if you have been in the industry as long as I have, there is this insidious sickness that tends to influence this fundamental approach we
iPod Touch marketed and positioned as a Pocket Computer
I’m a firm believer that a good design strategy expresses the a product’s marketing concept, or great marketing should be a reflection of a design’s intent. They
Image by: tamachanhaazarashi.
Designers these days face a lot of pressure to not only do good design, but also to do the right thing. Indeed the importance of sustainable and environmentally friendly products cannot and should not be underestimated. However,
I recently had a discussion with my better half on how "Loyalty Points" are pointless these days. (Please excuse the pun!) I rather have a clutter free wallet than carry my Ikea or local hardware store loyalty card. Why accumulate points and work
In a blink of an eye, a potential buyer would have entered a store, quickly scan the different products on the shelf and then make a decision to engage with a particular product. All this happens in just 3-5 seconds! A product’s external housing is one of
Mario Vellandi, Marketing Commando and part time Design Ninja, has published a fantastic collection of videos created after his recent attendance at Sustainable Brands 08.
I stumbled over an interview conducted in 1957 between Mike Wallace and Frank Lloyd Wright where he discussed his thoughts on the common man and designing for the common man.
One of my big interests as a Strategic Designer, is in the field of marketing, advertising and branding. In particular this whole buzz about new media and its impact on today's consumers. This is also one of the reason why I started this
Motus Games, a subsidiary of Motus Corporation, has developed the Darwin Controller of which they tout is the future of Motion Based Entertainment, and the natural evolution of the Wii Controller. Using their R&D experience in developing motion sensing
Mario Vellandi author behind the very excellent Melodies in Marketing, spent the last couple of weeks conducting a hard hitting interview on my views on the future of industrial design, design strategy and sustainable design. It was a great discussion with very high