Zero to One: Find a Niche and Own it!
I really like Zero to One by Peter Thiel. So much so, that I’m slowly reading it chapter by chapter to internalize the information.
If you are interested in how game-changing strategies behind new products and services are conceptualized, this book is for you.
I particularly like his thoughts about how monopolies are for the greater good. However, before you get the pitchforks (just kidding), what he is actually saying is to find an area (or niche) that you can own, “monopolize” it, and thus a platform to grow your business from.
On the other hand, if you don’t have the time to read the book, which I highly recommend you do, check out the quick overview below that covers the key points but still misses the full flavor Peter’s arguments and thoughts. Enjoy!