2 Comments
  • yan

    February 27, 2009 at 12:58 am Reply

    could not agree more.. i think i read somewhere in your blog.. about being first and last in marketing a product..
    question : how late should one go ? how you know the party isnt over yet ?
    cheers

  • Steveo

    February 27, 2009 at 2:04 am Reply

    Yan you are asking one of the magic questions. The answer is dependent on so many variables.
    Having market knowledge thru research and instinct helps but does not guarantee success. Sometimes the intangible qualities play a major role in how a product or service is received by the buyer/ end user. What a designer may believe is late the market may believe is perfectly timed.
    Okay I agree with most of Anders’s statement. Can someone supply a few examples of Apple being late to the game? I may have perceived their solutions so superior that I did not recognize what was introduced before the Apple offerings.

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