Business Design Toolkit


Our Design Led Innovation client consulting or facilitation sessions often involves a business diagnostic activity, that is split into something I fondly call: hard and soft diagnostics.

A hard diagnostic, aptly called, as it covers hard financial numbers, covers things like market share, revenue, profit, margins etc. This is a pretty meaty and tangible discussion, with a lot of great tools such as the Business Model Canvas by Alex Osterwalder or the Lean Canvas by Ash Maurya to support the discussion.

On the other hand, our soft diagnostic activity tends to cover the softer more human elements of a business. This includes things such as values, culture, meaning, customer needs and motivation. Much of this actually falls within the realm of Design Thinking, and as far as I know, there is no tool for this.  So I created one.

Business Design Toolkit

Click on the image for a full-size version.

Business Design Toolkit Guide

The Business Design Tool was inspired by the Startup Canvas created by our friends and partners the Design Thinkers Group. I co-facilitated a workshop on the Startup Canvas at the D.Confestival in Berlin last year, and adapted it from there. Check out the original updated Startup Canvas here. Looks like they liked our addition of the DNA and Persona modifications, and added it to their tool!

The BDT has been tested extensively on corporations both large and small, start-ups, non-profits and even government agencies (where it would be called the Organization Design Toolkit). So now please print it out as a big banner, (2+ meters wide), try it out with your clients or team, and then let me know what you think?

The Business Design Toolkit is one of the many tools we have developed to help businesses leverage on Design Driven Innovation to make their customer’s lives better. If you would like us to help you out, do not hesitate to drop us a message at our contact page.

  • JessicaLillis

    June 14, 2015 at 10:33 pm Reply

    Design business is a great idea & this also great opportunity for all.Thank you for this.

  • talissa

    December 8, 2014 at 10:59 pm Reply

    It’s so refreshing,i like the way you explain it. Great success for you 🙂 thanks

  • Keperluanmu

    December 2, 2014 at 10:49 pm Reply

    I think ill try this design for my biz. thanks for sharing

  • ronald

    June 12, 2014 at 7:45 pm Reply

    this business design kit is great.
    the breakdown of it makes it easier to analyze your business’ design.

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