Disruptive and Incremental Innovation go Hand in Hand.
If you disrupt and can’t sustain, you don’t win. - Gary Pisano Gary Pisano, in his article: In Defense of Routine Innovation, argues that the world is so caught up with disruptive innovation that we forget that most of the profit from innovation "does not


I so love this term.
Apparently it was created by Peter Gorb and Angela Dumas for a London Business School paper:
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I chuckled at Tom Fishburne's Showrooming cartoon, partly because it was funny, and partly because it was so true. I do that all the time in bookstores; flip through the hardcopy and then buy the ebook.
Unfortunately