Why are Businesses so Interested in Design Thinking and the Design Process ?
I have been watching ”Design Thinking” very closely for a long time now, often amused on how it is unfolding in both the design and non-design industries. At this time I’m curious it is evolving, and having strong suspicions on how it can be
IDEO's Tim Brown has written a great article on Design Thinking for The Harvard Business Review. This one sure did the rounds in the studio! Recently, I discovered that there is a 
Guy Kawasaki, in his usual 10 point interview format, talks with Hartmut Esslinger founder of frog design and someone BusinessWeek calls "the most influential American industrial designer since the 1930s".
In the interview, Hartmut shares his thoughts