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Is Six Sigma an Enemy of Design?

A while ago I worked with a colleague that was a huge fan of Six Sigma. Six Sigma is a set of statistical and analytical tools use to measure and track the efficiency of a business or operations. My colleague was fanatical in

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5 Steps to a Better Design Brief

If you look around you I’m sure you can find plenty of great advice on how to write a good design brief. Therefore I will assume that most of you would know what they are and how to do so. However I have

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Redesigning The Rock-Paper-Scissors Game

I really enjoy reading blogs where the author shares his or her musings and anecdotal thoughts. I find that this gives a good insight into how that author thinks. Even better if these thoughts come from a designer. Check out Smart Design's

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Design Business Review

Designers are in the business of doing business; their clients rely on them to make smart, market-savvy decisions and yet there is no resource to provide the necessary knowledge to make these decisions wisely. DBR is simple, pragmatic advice on the business of creativity. Our

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5 Secrets of Strategic Designers

The background of this article stems from my interest in how Strategic Industrial Design forms the backbone of thinking in the very best designers in our field. Therefore I have been quietly spending some time studying and observing strategic designers and their “modus operandi”.

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Experience a Brand for Real

Many brands are seeing the light. From Nokia, Apple, Levis, Nike, Nintendo, to Bose, Samsung and Sony, companies today understand the power of branding and know that to allow consumer to fully experience their brand they must create an environment where the consumer is surrounded by

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