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Nokia's Mobile Phone Strategy

08_nokian96_lowres.jpg Alec Saunders has written a great article on Nokia's mobile phone product strategy. While the article just touches on Industrial Design, he gives good examples on how product strategies, combined with a good understanding of the consumer, is used to drive

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Essential Websites for Industrial Designers

There are just so many websites out there these days, so how do Industrial Designers determine the ones that are worth looking at, and relevant to the wide range of topics covered in the Industrial Design profession? Therefore I have decided to create a

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10 Tips for Guaranteed Concept Development Success

Sketch by Michael Bretherton The concept development phase can be one of the best or most frustrating times a designer can experience during the design process. Furthermore managing the concept development work from both from an Art directors or designer's view point can also be

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Inside the Minds of Designers

Michael Graves Its amazing that the Moleskine has manage to brand and associate themselves with the great talents of our time. Don't get me wrong as I think this is a good thing, but I wonder if this branding aspect has been taken too far.

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You Too, can Design a Better Mouse!

The Business Week design innovation section is fast becoming one of my favourite reads (Just ignore the blogs!). Recently they featured the strategic redesign of a computer mouse for Kensington Technology Group. More on my thoughts after the jump. Focus on Emotion Having product designers

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Oakley is Looking Beyond Design

I have always been a big fan of Oakley sunglasses since a very good designer friend (a hard core collector) got me into it. However just today an interesting cosmic convergence happened and I had to write about it. Firstly I recently after much deliberation

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Designing for Overcoming Information Overload

Check out Hackzine's video blog on how this (apparently famous in his field) blogger named Scoble reads 622 Feeds a day. It’s interesting to see in today's internet environment, the deeply wired net surfer has to deal with the fact the blogs and post

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Theories behind Japanese Design

Aen, the guy who banged out the design of this site has an interesting write up of the theories behind the Japanese approach to design and aesthetics. Also called Wabi - Sabi (I know I had to re-read it after thinking it was Wasabi too), the

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The Future State of a Product’s Existence?

"There is a design revolution, but nobody really knows what it is" ~ Karim Rashid I was reminded of this quote Karim made at the International Design Forum in Singapore a few years back while I was having an interesting debate with long-time Design Sojourn reader

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The Strategy Paradox

The Strategy Paradox is an interesting book written by Michael Raynor on why certain strategies adopted by certain companies are successful and why some are not. Interesting simply because it directly reflects what I am facing in my industry. However the replies he

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How to Turn Your CD into a Table Saw?

Designed by Joseph Graceffa, a designer from IDEO, this is a concept music Hi-Fi system has been doing the rounds on the internet. Apparently it has been posted on 14 blogs world wide. I supposed this blog will be number 15? After studying it,

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