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Better Surfboard Designs!

thomas-mayerhoffer-surfboards Thomas Meyerhoffer, a former designer at Apple, did what any designer would do when he was not happy with a product. He created his own. In Thomas' case it was his love for surfing and

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Better Time to Market with Rapid Manufacturing

We have an interesting Design Article contribution this week by Chris Nobles, an Industrial Designer working for HJC Design in the UK. He write today about Rapid Manufacturing and its impact on our product development process. A great read with lots of technical

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Nokia's Mobile Phone Strategy

08_nokian96_lowres.jpg Alec Saunders has written a great article on Nokia's mobile phone product strategy. While the article just touches on Industrial Design, he gives good examples on how product strategies, combined with a good understanding of the consumer, is used to drive

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