Why call it Service Design?

I don't get why it's called Service Design? Especially when Service Design also considers products and systems in a 3-pronged holistic ecosystem? Or don't they? If so, why not call it Product design or System Design? Both disciplines do consider the other two. So designers in Service Design

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Nimble Design Firms should Do Good

So it seems that Frog's Chief Creative Officer, Mark Rolston, has left to start Argo a "new type" of design firm that is a hybrid mix of design agency, incubator and product development group. With argo, Rolston is looking to create a nimble design group that

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Design Methods for Everyone

I have always enjoyed discussing Design Methods and frequently use Damien Newman's Squiggle as a means to visually describe the Design or Design Thinking process. But how do you describe the feeling when you are knee deep in the process? How do you sort yourself

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What is the Value of Design?

The British Design Council has found that every £1 spent on design gives you over £20 in increased revenue, £4 increased profit and £5 in increased exports. A very nice and handy statistic to be liberally used in your next discussion with a business

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The Definition of a Customer Touch-point

This has to be one of the best definitions of the term "customer touchpoint or touch point" I've seen:

The marketer’s erogenous zone. An interaction between a business and a customer. Executives who walk a mile in customers' shoes before racing to "improve" relationships with big ideas

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Business Design Toolkit

BDT-at-AIS
Our Design Led Innovation client consulting or facilitation sessions often involves a business diagnostic activity, that is split into something I fondly call: hard and soft diagnostics. A hard diagnostic, aptly called as it covers hard financial numbers,

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Samsung's Design Aesthetic is Minimal Organic

I don't make this kind of stuff up. According to Surface Magazine Asia:

Samsung's aesthetic motto, Minimal Organic, is all about simplicity and a focus on softer features. The applies to small, mobile products, just as much as larger hardware like TV or speakers.

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