I get this all the time. Whenever we talk about Design Thinking's user-centered approach to finding opportunities and understanding your customer better, someone always reminds me that one of the worlds most successful company (in my humble opinion), Apple, does not do market or user research. Similarly,
I really like Zero to One by Peter Thiel. So much so, that I'm slowly reading it chapter by chapter to internalize the information. If you are interested in how game-changing strategies behind new products and services are conceptualized, this book is for you. I particularly like his
A few weeks ago, the Prime Minister of Singapore, Mr. Lee Hsien Loong said: "Good design thinking was a key reason for Singapore’s successful journey from a third world country to first, and it will be critical in the country's future transformation…” Indeed, Singapore is where
Some of you might be familiar with the Diffusion of Innovation. It is a theory that seeks to explain how new ideas and technology spread and is typically used to explain consumers’ adoption of technology. Through our course of work, we’ve come to realise this
Our partners Methodology.sg is running an awesome Masterclass workshop called: DESIGN LEADERSHIP: How to Identify and Communicate the Value of Design. Details as follows: Design as a Strategy is the next big thing. Enlightened companies such as Apple, Dyson and PepsiCo have bet on Design and won. But to
Many of us, stuck in the trenches of Design Thinking, have to challenge the status quo. We have to convince, cajole, or fight with people to effect change. Change goes against established Orthodoxies or cultural norms, thus you would have likely heard a lot of: "Son, this
FREEDOM! That is the first thing that freelancers talk about when asked why they became a freelancer. Why work in an office when you can work from anywhere in the world with just a laptop and an Internet connection? While the benefits are many, the
Earlier this month, it was reported that 22 patients in a renal ward of the Singapore General Hospital (SGH) have been infected with the deadly hepatitis C virus. 4 have since died. The current prognosis is that it was likely due to cross-contamination
What an awesome Creative Mornings talk by Brad Frost on why we should not to be lazy in design. Or for that matter, in the creation of anything.
Great article by Benedict Evans who shares a lot of good information on why Microsoft is going to die. The apps that people want on smartphones are not being written for desktop Windows anyway. Uber doesn't have a desktop Windows app, and neither does Instacart, Pinterest
Photo Source: Flickr
It is the ability to identify patterns of insights and "connect the dots" in a meaningful way.
Tom Fishburne shares a pretty funny comic on how to give and receive feedback. While this is from a Marketing standpoint, we can (as designers) also learn from this.
One of the key activities in Design Thinking is doing design. Hence the irony that Design Thinking actually involves design doing. Not exactly in what designers do, but brainstorming solutions, prototyping them, learning and validating, iterating and improving. Rinse and repeat. I like
Design Sojourn is an exciting strategic design consultancy passionate in helping our clients leverage on Design Led Innovation to make people's lives better.
We have openings for Designers or Design Researchers with a strong background
A few simple observations on how you can implement Design Thinking in your or any organization large or tiny. These observations have been validated time and time again during my continual involvement with this activity.
The last 6 months had been a busy time for the team at Design Sojourn. So I have to apologize for the limited updates on this blog.
One thing I am happy to announce is that we
We always want the best for our clients, so one of our key business tenets is teach our client's to fish. You know the old saying, "give a man a fish and you feed him for a day; teach a man to fish and you feed
This happens all the time.
After a game-changing workshop, where a whole host of innovative ideas underpinned by ethnographic research get plotted on an actionable plan, I call back a few months later to find out that
Robert Brunner (the man more commonly known as the person who hired Jonathan Ives) has achieved something that I always hope to achieve with the clients I work with. He has helped a fledging company build an awesome brand and thrive in a competitive market thought
Wouter Scheublin, in cooperation with the Dutch research institute TNO, designed this wonderfully minimal pull back car made through 3D printing.