This has to be one of the best definitions of the term "customer touchpoint or touch point" I've seen:
The marketer’s erogenous zone. An interaction between a business and a customer. Executives who walk a mile in customers' shoes before racing to "improve" relationships with big ideas
Can't see the video? What an amazing feat of design and engineering. A super long xylophone, created in the forest of Kyushu in Japan, runs down a hill and plays Bach's Jesu, Joy of Man's Desiring.
Our Design Led Innovation client consulting or facilitation sessions often involves a business diagnostic activity, that is split into something I fondly call: hard and soft diagnostics.
A hard diagnostic, aptly called as it covers hard financial numbers,
A great little video that accurately describes the changes the Industrial Design profession has gone through in the last 10 years. Notably how in the past a product's form was largely driven by the engineering components inside
The frame of tablets stealing PC market share might not make sense much longer. Even if it doesn’t soften the sting for fading makers of desktops and laptops, industry observers like Mikako Kitagawa, the Gartner analyst who worked on its report, are just waiting for
I don't make this kind of stuff up. According to Surface Magazine Asia:
Samsung's aesthetic motto, Minimal Organic, is all about simplicity and a focus on softer features. The applies to small, mobile products, just as much as larger hardware like TV or speakers.
"The key for having a great killer product is to have incredible hardware, incredible software, and incredible services. And combine them in such away that you can tell what's what anymore. It becomes an elegant consumer experience. The real magic occurs in
This makes an interesting case study on designing an effective environment for innovation. More details after the jump.
I so love this term.
Apparently it was created by Peter Gorb and Angela Dumas for a London Business School paper:
“A great deal of design activity goes on in organizations which is not called design. It is carried
The following guest post is written by Maurice McGinley, a friend and former colleague at Philips Design. While some of the points might be a little outdated, this post showcases a methodology of Design Research and Design Led Innovation that is practiced in companies
Image by Start-Up@Singapore.
A few weekends ago, I gave seminar on Design Thinking to a number of entrepreneurs at the Start-up@Singapore competition. It was to help them acquire the skills as well as prepare their Start-up
I was both surprised and curious to find out that legendary business guru Michael Porter's multi-million dollar Monitor Group had filed for bankruptcy protection in November 2012. It was an interesting read for me as it highlights some of the problems of the business of consulting.
Nestled in sunny Singapore, the vibrant red-dot of Asia, Design Sojourn is one of the world's most exciting Strategic Design Consultancies. Just only 2.5 years old, this up and coming Design Consultancy has racked up a sizable portfolio of multi-disciplinary clients that span Government
You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. – Buckminster Fuller
Chet Huber, former President and CEO of GM's ONStar, shares that the technology for disruptive innovation is a dangerous thing as the "
Toy Stories is a very interesting behavioural and anthropological photo essay by Gabriele Galimberti. In it he photographs children from around the world with their prized possessions - their toys.
Heidi Grant Halvorson shares on Behance's 99U that being in a position of power will allow you to be more creative.
Being in a position of power certainly changes you – not necessarily in an evil way, but research shows there is a definite shift in
This is interesting. On the 5th of March, Marriott International launched their Moxy brand of hotels at the Berlin International Hotel Investment Forum (IHIF). It is their first entry into the economy (read budget) 3 start hospitality segment that will span 150 Hotels in 10
It has been awhile since I've shared some cool Industrial Design goodies. And since 2013 is my year of Industrial Design do check out these two awesome articles on how to make homemade silicone moulds and