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Design by Making the Unconscious Conscious

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"人が無意識の状態でやってしまってることに興味があって、そこにはめこんだほうが、モノが素直にとけ込んでいくのではないかと考えたりする。自然にやることの行為の断片に、その“人となり“みたいなものがでてくることがある。デザインはそこまで考えた上で、非常に客観的な立場をとっていなければいけないということ" ~ Naoto Fukasawa in 2007
Translated.
"What people do unconsciously decides how naturally a thing should be designed, because at times, a person's character can be seen in his unconscious deeds. A designer must take all that into account and

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Notefolio folder by Poketo

I’m a man who loves his folders. Every since I started school, I always had a little fetish for those Japanese made frosted Polypropylene folders, especially those with refillable pages. I’m not sure why, but I guess it was probably the unusually silky but rough

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Awesome Design Sketch Hacks

I love it when Industrial Designers don't take themselves or their sketches too seriously. Reviewing sketch after sketch in an automotive style does get tiresome at times. Enter Craighton Berman, an Industrial Designer and Creative Director, who is not afraid to share his view on

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